Mashhad, Iran
total built area:
7800 square meter
Amir reza Saheb, Azin Mirani, Mohammadreza Alyarinia
Parto Hedayati

KHERAD-SARA, is a cultural project that is originally defined to honor Ferdowsi an ancient Iranian poet.

The definition of project leads us to the notion of traditional Iranian architecture, thus the Shabestan structural pattern has been chosen as an initial pattern for which upon its grid the design has been developed. The extracted structural lines are connected in a new way to host our functional program, new system of generating form upon an old and traditional grid. Due to our physical program, this idea extended to the upper floors. 

Design in Details

In design, we bring characteristics of the natural world into built spaces, such as water, greenery, and natural light, or elements like wood and stone. Encouraging the use of natural systems and processes in design allows for exposure to nature, and in turn, these design approaches improve health and wellbeing. There are a number of possible benefits, including reduced heart rate variability and pulse rates, decreased blood pressure, and increased activity in our nervous systems, to name a few.

Over time, our connections to the natural world diverged in parallel with technological developments. Advances in the 19th and 20th centuries fundamentally changed how people interact with nature. Sheltered from the elements, we spent more and more time indoors. Today, the majority of people spend almost 80-90% of their time indoors, moving between their homes and workplaces. As interior designers embrace biophilia.








kitchen area

Incredible Result

Establishing multi-sensory experiences, we can design interiors that resonate across ages and demographics. These rooms and spaces connects us to nature as a proven way to inspire us, boost our productivity, and create greater well-being. Beyond these benefits, by reducing stress and enhancing creativity, we can also expedite healing. In our increasingly urbanized cities, biophilia advocates a more humanistic approach to design. The result is biophilic interiors that celebrate how we live, work and learn with nature.